9 Iulie 2010 | 11:21 AM | de admin
ADOR 2010 at a glance
Fara comentarii
Azi am dat startul inscrierilor pentru editia 2010: lucrarile pot fi inscrise in competitie pana la 3 septembrie pe www.ador.ro. Sunt eligibile lucrarile care au fost expuse sau care au rulat in perioada 1 mai 2009 – 3 septembrie 2010 si care nu au concurat in anii trecuti in cadrul festivalului.
Am modificat structura competitiei, asa ca arunca o privire aici.
Cat despre taxe, vom avea doua etape pe parcursul perioadei de inscrieri, fiecare cu taxe de participare diferite. Citeste mai multe aici.
Succes!
ADOR te cheama la concurs! Vino la Street Delivery, intre 11 si 13 iunie, pe strada Arthur Verona din Bucuresti.
Cauta urna de concurs ADOR pe Terasa Verona (langa Carturesti) si completeaza formularul cu propriul tau Top 5 romani care fac cinste creativitatii romanesti.
Dupa 3 zile de voturi, vom avea un top si 5 premianti. Prin tragere la sorti, 5 castigatori vor primi cate un “The Annual of Annuals. Best of European Design & Advertising ‘08″, al The Art Directors Club of Europe.
Concursul incepe vineri, 11 iunie, la 14.00, si se va incheia duminica, 13 iunie, la 23.00. Nu uita sa iti treci datele de contact (nume, agentie, numar de telefon, adresa email) in formularul de concurs.
In 2010, festivalul ADOR ajunge la cea de-a noua editie si are o noua structura a competitiei. Fii cu ochii pe www.ador.ro, in curand se va deschide perioada de inscrieri!
Povestea trofeelor ADOR continua. Traseul urmat a fost: Draft FCB, Mercury 360, Graffiti BBDO, PixelArts, Arsenoaiei & Matasel.
La Draft FCB am stat de vorba cu Dragos si echipa lui despre trofeele pe care le-au obtinut, am schimbat impresii despre ultima editie a festivalului si am pus-o la cale pe urmatoarea, la barul pe care agentia il are in dotare.
Dan Bondrea, Adina Stanescu, Dragos Radulescu si George Grosescu au primit si analizat trofeele ADOR, dupa care au stat la poza:

La plecare am facut un tur de agentie & de gradina, am aflat ca au un scuter pe care il impart intre ei, si, la poarta, am gasit-o pe ea:

(pastram misterul, nu spunem cine o conduce)
A fost putin mai complicat sa ajungem la Mercury 360. Trafic intens.
Odata ajunse acolo, i-am luat prin surprindere pe Liviu Turcanu si Andrei Nedea, si, intre doua intalniri, ne-au povestit ce-au mai facut ei post-ADOR si cum e treaba asta cu “the big idea” – care le-a adus trofeul.

Stim cu totii ca agentia anului are multe trofee. Am avut nevoie de ajutor sa le transportam la sediul Graffiti BBDO, din Romana. Si apoi a durat putin sa strangem pe toata lumea intr-o poza. Copiii au venit, insa, cu un concept dragut care s-a materializat pe terasa agentiei:

Logo-ul ADOR (din imaginea de mai sus) este recreat de: Cosmin Simionescu, Dan Stanescu, Ana-Maria Taralunga, Gelu Florea, Catalin Stanciu, Mihaela Mehedintu, Ioana Avram, Ema Prisca si Cosmin Radoi.
Echipa de creatie care se ascunde in spatele trofeelor castigate s-a pus deja pe treaba pentru anul viitor:

Trofeele din 2009 s-au reunit cu cele din anii trecuti si se pare ca in curand va fi nevoie de un nou spatiu pentru depozitare

Tot la sediul Graffiti ne-am vazut si cu Anca Popescu – CFO-ul agentiei, care imbina cifrele cu arta electronica si care a reusit, impreuna cu Mihnea Prefit, sa ia bronzul ADOR cu revista online PixelArts.

In timp ce Razvan si Emilian au fost plecati din tara, nu spunem unde
, i-am facut o vizita lui Andrei, la sediul Arsenoaiei & Matasel. Am convenit cu totii ca lumina de afara il avantajeaza mai mult:

Pe final ne-am vazut cu echipa de baieti de la Publicis:


—> Povestea trofeelor ADOR continua:
ARGINTUL de la Special Events a vrut neaparat la DDB. “Sunt in Cotroceni! Si au un domn simpatic la receptie, care sigur o sa ne intampine cu o gluma!
” Si asa au ajuns la receptie, si apoi pe mainile lui Teddy:

BRONZUL de la Direct & Collateral a stiut de la inceput: “La Scala JWT e de mine! Ma potrivesc perfect in colectia lor de trofee! Bogdan e plecat in concediu, sa vezi ce-o sa mai stau la povesti cu Gabi si Ioana!”:

BRONZUL de la Use of Print s-a grabit sa ajunga pe canapeaua de la Starcom, unde isi asteapta colegii, poate la anul nu va mai fi singur.

In aceeasi cladire au vrut si cateva trofee de AUR. Au urcat in birou la iLeo. Si echipa intreaga le-a primit cu zambetul pe buze:

…si povestea nu s-a terminat inca!
…asa a inceput discutia dintre cateva trofee ADOR – care au pornit astazi catre noii lor posesori: castigatorii editiei ce abia s-a incheiat.
Povestea primelor trofee: “Noi mergem la Next! Au sediul pe o strada frumoasa, un acvariu mare-mare chiar la intrare si, in plus, ne-au facut loc pe pervazul din conference!
” Acolo s-au cunoscut cu Liviu David, care s-a bucurat, la randul sau sa le vada:


Si le-a asezat la loc de cinste:

“Locul nostru este la etajul 4. In cladirea de pe Barbu Iscovescu. Da, cea cu terasa aceea draguta, numai buna de primit invitati. Exact, adica la Tempo.” Si asa au plecat si urmatoarele trofee. Le-au primit Predu si baietii lui, cu drag:


Iata si terasa, pe care am stat de vroba, la mai multe tigari (ale lui, nu ale noastre:) ), cu Predu:

(se pare ca lui Teo si i-a placut tare mult acolo
)
“Noi mergem in Dorobanti! Ne asteapta baietii de la Propaganda. Cred ca o sa ne plimbe mult prin firma! Ne place la ei! E multa-multa veselie!” au spus intr-o voce si ultimele trofee pe ziua de astazi. Acolo le-a intampinat Corina:

Apoi le-au auzit baietii si au urcat sa vada ce se intampla:


S-a dovedit ca trofeele ADOR sunt numai bune de antrenament!
—> Va urma…
TV
Spot TV
Argint
Anti Dinamo/Arsenoaiei & Matasel
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Argint
Busineesh_Taxi Driver/Next Advertising
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Bronz
Headless/Publicis Romania
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Bronz
Feedback is Fifty/Next Advertising
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Bronz
Cliopolitan/Publicis Romania
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Campanii TV
Aur
Accidents can happen to anyone!/Arsenoaiei & Matasel
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Aur
Si eu pot fi politician!/Academia Catavencu
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Bronz
A drop of style in your life/Papaya Advertising
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Radio
Spot Radio
Aur
Excuses/Graffiti BBDO
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Argint
Urban Noise – Irina Nistor/Graffiti BBDO
The player will show in this paragraph
Campanii Radio
Argint
Designed to last/NEXT Advertising
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Bronz
The Effects of TV/Sorin Psatta
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Magazine&Newspaper Print
Aur
Suicide/Mercury 360
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Argint
MUNCH/Graffiti BBDO
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Bronz
Pullover/Publicis Romania
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Bronz
Neighbours/Publicis Romania
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Direct&Collateral
Aur
Thermo mug/Next Advertising
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Bronz
Bangalore Financial/Scala JWT Publicitate
The player will show in this paragraph
Outdoor&Indoor
Aur
Headache 3/Graffiti BBDO
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Argint
Bomb/Saatchi & Saatchi Romania
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Bronz
Cigarette/Saatchi & Saatchi Romania
The player will show in this paragraph
Bronz
Suicide/Mercury 360
The player will show in this paragraph
Campanii Print
Aur
Put the Urban in Culture/Graffiti BBDO
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Argint
Unsewed Stains/Saatchi & Saatchi Romania
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Argint
Soundproof City/Saatchi & Saatchi Romania
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Bronz
Bug’s Death/DRAFTFCB Bucharest
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Online
Online Advertising Campaigns
Aur
Vreau in clasa a noua/iLeo
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Bronz
Leapsa cu Fiat 500/iLeo
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Virals
Aur
Girls Night Out/Saatchi & Saatchi Romania
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Bronz
The Office Project/MB Dragan
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Websites&Microsites
Aur
Mixes/iLeo
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Argint
The Office Project/MB Dragan
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Bronz
Urban Arena/Graffiti BBDO
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Bronz
Prietenii stiu de ce/iLeo
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Campanii Integrate
Aur
Accidents can happen to anyone/Arsenoaiei & Matasel
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Argint
hack-this-site.com and you’re hired/Publicis Romania
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Argint
Magnatul/OMD
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Bronz
After Work Refreshment/Tempo Advertising
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Bronz
Urban Rudeness/Propaganda
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Bronz
10 Years Anniversary – Great people/Propaganda
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Bronz
Hiring the Illustrator/Graffiti BBDO
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Design
Corporate Identity
Bronz
Urban Fest 2008 – Aglomerari Extreme/Graffiti BBDO
The player will show in this paragraph
Magazines and Newspapers/ Books/ Corporate Publishing
Bronz
PixelArts magazine/Eye Product
The player will show in this paragraph
Media
Use of Internet
Aur
Leapsa cu FIAT 500/iLeo
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Aur
Vreau in clasa a noua/iLeo
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Bronz
The Office Project/MB Dragan
The player will show in this paragraph
Use Of Outdoor/ Transit/ Ambient Media
Argint
Aches/Graffiti BBDO
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Argint
Winterfresh fusion Subway/Graffiti BBDO
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Use of Print
Bronz
Afla ca esti bine!/Starcom MediaVest Group
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Use of Television
Aur
Accidents can happen to anyone!/Arsenoaiei & Matasel
The player will show in this paragraph
BTL
Field Marketing Event
Argint
Pants Down/Tempo Advertising
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Loyalty/ Continuity Schemes
Argint
Urban Arena/Graffiti BBDO
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Special Events
Argint
The Rumpled Leaflet/DDB Bucharest
The player will show in this paragraph
Special Best
Best Use of Illustration (Print)
Aur
Bomb/Saatchi & Saatchi Romania
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Argint
Lady Moth, Lady Mosquito, Lady Cockroach/DRAFTFCB Bucharest
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Bronz
Cigarette/Saatchi & Saatchi Romania
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Best Image and Direction
Aur
The Effects of TV_Metrou/Sorin Psatta
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Bronz
The Kid/Tempo Advertising
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Best Production (TV)
Aur
Choices/Saatchi & Saatchi Romania
The player will show in this paragraph
Best Use of Music&Sound Design
Argint
Collection Money 1, Collection Money 2, Collection Money 3/Graffiti BBDO
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Best Art Direction
Argint
Bomb/Saatchi & Saatchi Romania
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Argint
MUNCH, PICASSO si VAN GOGH/Graffiti BBDO
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Bronz
Cigarette/Saatchi & Saatchi Romania
The player will show in this paragraph
Best Use of Copywriting
Argint
Urban Rudeness Campaign/Propaganda
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Bronz
10 Years Anniversary_Great people_Hagi/Propaganda
The player will show in this paragraph
Seara trecuta, in cadrul Galei de Premiere, au fost anuntati finalistii si castigatorii festivalului ADOR 2009.
Au fost acordate 17 trofee de aur, 31 de argint si 27 de bronz.
Lista castigatorilorcelei de-a opta editii ADOR:
Categorie: TV
Sectiune: SPOT TV
| Gold | Silver | Bronze |
| No Winner | Lucrare: Anti Dinamo Brand: ProSport Agentie: Arsenoaiei & Matasel Lucrare: Busineesh_Taxi Driver |
Lucrare: Headless Brand: Gusto Agentie: Publicis Romania Lucrare: Feedback is Fifty Lucrare: Cliopolitan |
Sectiune: Campanii TV
| Gold | Silver | Bronze |
| Lucrare: Accidents can happen to anyone! BRAND: ROAD SAFETY Agentie: Arsenoaiei & Matasel Lucrare: Si eu pot fi politician! |
no winner | Lucrare: A drop of style in your life Brand: Cava D’Oro Agentie: Papaya Advertising |
Categorie: Radio
Sectiune: Radio Spot
| Gold | Silver | Bronze |
| Lucrare: Excuses Brand: React Agentie: Graffiti BBDO |
Lucrare: Urban Noise – Irina Nistor Brand: Mountain Dew Agentie: Graffiti BBDO |
no winner |
Sectiune: Radio Campaigns
| Gold | Silver | Bronze |
| no winner | Lucare: Designed to last Brand: QFort Agentie: NEXT Advertising |
Lucrare: The Effects of TV Brand: CNA Inscrisa de: Sorin Psatta |
Categorie: Print
Sectiune: Magazine&Newspaper Print
| Gold | Silver | Bronze |
| Lucrare: Suicide Brand: Help-Line anti-fumat Agentie: Mercury 360 |
Lucrare: MUNCH Brand: Mountain Dew Agentie: Graffiti BBDO |
Lucrare: Pullover Brand: Berretta Heating Systems Agntie: Publicis Romania Lucrare: Neighbours |
Sectiune: Direct&Collateral
| Gold | Silver | Bronze |
| Lucrare: Thermo Mug Brand: Greenpeace Ronmania Agentie: NEXT Advertising |
no winner | Lucrare: Bangalore Financial Brand: Vodafone Business Agentie: Scala JWT Publicitate |
Sectiune: Outdoor&Indoor
| Gold | Silver | Bronze |
| Lucrare: Headache 3 Brand: Aspirin Agentie: Graffiti BBDO |
Lucrare: Bomb Brand: Public Awareness Message on Deforestation Agentie: Saatchi & Saatchi Romania |
Lucrare: Cigarette Brand: Antismoking campaign Agentie: Saatchi & Saatchi Romania Lucrare: Suicide |
Sectiune: Print Campaigns
| Gold | Silver | Bronze |
| Lucrare: Put the Urban in Culture Brand: Mountain Dew Agentie: Graffiti BBDO |
Lucrare: Unsewed Stains Brand: Ariel Agentie: Saatchi & Saatchi Romania Lucrare: Soundproof City |
Lucare: Bug’s Death Brand: Raid Agentie: DRAFTFCB Bucharest |
Categorie: Online
Sectiune: Online Advertising Campaigns
| Gold | Silver | Bronze |
| Lucrare: Vreau in clasa a noua Brand: World Vision Agentie: iLeo |
no winner | Lucrare: Leapsa cu Fiat 500 Brand: Fiat Agentie: iLeo |
Sectiune: Virals
| Gold | Silver | Bronze |
| Lucrare: Girls Night Out Brand: 121.ro Agentie: Saatchi & Saatchi Romania |
no winner | Lucrare: The Office Project Brand: MB Dragan Agentie: MB Dragan |
Sectiune: Websites&Microsites
| Gold | Silver | Bronze |
| Lucrare: Mixes Brand: Instant coffeev Agentie: iLeo |
Lucrare: The Office Project Brand: MB Dragan Agentie: MB Dragan |
Lucrare: Urban Arena Brand: Snickers Agentie: Graffiti BBDO Lucrare: Prietenii stiu de ce |
Categorie: Integrated Campaign
| Gold | Silver | Bronze |
| Lucrare: Accidents can happen to anyone Brand: Road Safety Agentie: Arsenoaiei & Matasel |
Lucrare: hack-this-site.com and you’re hired Brand: BitDefender Agentie: Publicis Romania Lucrare: Magnatul |
Lucrare: After Work Refreshment Brand: Skol beer Agentie: Tempo Advertising Lucrare: Urban Rudeness Lucrare: 10 Years Anniversary – Great people Lucrare: Hiring the Illustrator |
Categorie: Design
Sectiune: Corporate Identity
| Gold | Silver | Bronze |
| no winner | no winner | Lucrare: Urban Fest 2008 – Aglomerari Extreme Brand: Mountain Dew Agentie: Graffiti BBDO |
Sectiune: Environmental Design
| Gold | Silver | Bronze |
| no winner | no winner | no winner |
Sectiune: Magazines and Newspapers/ Books/ Corporate Publishing
| Gold | Silver | Bronze |
| no winner | no winner | Lucrare: PixelArts magazine Brand: PixelArts magazine Agentie: Eye Product |
Categorie: Media
Sectiune: Use of Internet
| Gold | Silver | Bronze |
| Lucrare: Leapsa cu FIAT 500 Brand: FIAT Agentie: iLeo Lucrare: Vreau in clasa a noua |
no winner | Lucrare: The Office Project Brand: MB Dragan Agentie: MB Dragan |
Sectiune: Use Of Outdoor/ Transit/ Ambient Media
| Gold | Silver | Bronze |
| no winner | Lucrare: Aches Brand: Aspirin Agentie: Graffiti BBDO Lucrare: Winterfresh fusion Subway |
no winner |
Sectiune: Use of Print
| Gold | Silver | Bronze |
| no winner | no winner | Lucrare: Afla ca esti bine! Brand: Breast cancer Crusade Agentie: Starcom MediaVest Group |
Sectiune: Use of Television
| Gold | Silver | Bronze |
| Lucrare: Accidents can happen to anyone! Brand: Road Safety Agentie: Arsenoaiei & Matasel |
no winner | no winner |
Categorie: BTL
Sectiune: Field Marketing Event
| Gold | Silver | Bronze |
| no winner | Lucrare: Pants Down Brand: Tiffosi Jeans Agentie: Tempo Advertising |
no winner |
Sectiune: Loyalty/ Continuity Schemes
| Gold | Silver | Bronze |
| no winner | Lucrare: Urban Arena Brand: Snickers Agntie: Graffiti BBDO |
no winner |
Sectiune: Special Events
| Gold | Silver | Bronze |
| no winner | Lucrare: The Rumpled Leaflet Brand: SOS Children Villages Agentie: DDB Bucharest |
no winner |
Categorie: Special Best
Sectiune: Best Use of Illustration (Print)
| Gold | Silver | Bronze |
| Lucrare: Bomb Public Awareness Message on Deforestation Agentia: Saatchi & Saatchi Romania |
Lucrarile: Lady Moth, Lady Mosquito, Lady Cockroach Brand: Raid Agentie: DRAFTFCB Bucharest |
Lucrare: Cigarette Antismoking campaign Agentie: Saatchi & Saatchi Romania |
Sectiune: Best Image and Direction
| Gold | Silver | Bronze |
| Lucrare: The Effects of TV_Metrou Brand: CNA Agentia: Sorin Psatta |
no winner | Lucrare: The Kid Brand: Money Transfer Agentia: Tempo Advertising |
Sectiune:Best Production (TV)
| Gold | Silver | Bronze |
| Lucrare: Choices Fundraising Campaign for Children Agentie: Saatchi & Saatchi Romania |
no winner | no winner |
Sectiune: Best Use of Music&Sound Design
| Gold | Silver | Bronze |
| no winner | Lucrarile: Collection Money 1, Collection Money 2, Collection Money 3 Brand: Magic FM Agentie: Graffiti BBDO |
no winner |
Sectiune: Best Art Direction
| Gold | Silver | Bronze |
| no winner | Lucrare: Bomb Public Awareness Message on Deforestation Agentie: Saatchi & Saatchi Romania Lucrarile: MUNCH, PICASSO si VAN GOGH |
Lucrare: Cigarette Antismoking campaign Agentie: Saatchi & Saatchi Romania |
Sectiune: Best Use of Copywriting
| Gold | Silver | Bronze |
| no winner | Lucrare: Urban Rudeness Campaign Brand: Radio Guerrilla Agentie: Propaganda |
Lucrare: 10 Years Anniversary_Great people_Hagi Brand: BRD Agentia: Propaganda |
Agentia Anului: Graffiti BBDO
Joi, 10 septembrie, ora 11. In asteptarea Galei de Premiere ADOR 2009, am invitat reprezentanti ai presei la o discutie cu membrii juriului intr-un cadru relaxat, cu un parfum imbietor de cafea- Cafe Lente din Bucuresti.

5 jurnalisti au stat fata in fata cu presedintele juriului, Franco Moretti (presedinte ADC*Europe), Samuel Akesson (Senior Creative, Fallon London), Erkko Mannila (Executive Creative Director, TBWA / PHS Helsinki)), Igor Lutz (President & Chief Creative Officer, BBDO Moscova) si David Fischer (Creative Director Scholz & Friends Berlin).
Intr-un maraton de la o masa la alta, de la un membru al juriului la altul, jurnalistii prezenti au discutat cu fiecare in parte, au schimbat impresii despre festival, dar si despre publicitatea romaneasca in general. S-au dat interviuri, s-au facut scurte sedinte foto, s-a baut cafea si, in final, s-a facut schimb de carti de vizita.
Nu rata Gala de Premiere din acesta seara, de la Fratelii Social Club, pentru a vedea cine va castiga cele mai multe trofee si cine va sarbatori la After Party titlul de Agentia Anului!
Ne-am vazut la Cafe Lente cu: 
Cristina Rosca, Ziarul Financiar
Gabriela Dita , Mediafax
Camelia Moga, HotNews
Larisa Ghitulescu, Money Express
Carmen Andronache, paginademedia.ro


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