Regulament ADOR 2009

Din motive de terminologie si de comunicare cu membrii juriului, regulamentul festivalului este disponibil pentru moment doar in limba engleza. Vom reveni in cel mai scurt timp cu varianta in limba romana a regulamentului.

Chapter I. General

Art.1.  ADOR is the only complete festival of the Romanian advertising industry, awarding strategic and creative thinking in all media of communication.

Art.2.  The main objective of ADOR Festival is to set the creative standards in the Romanian advertising industry.

Art.3.  The 8^th edition of ADOR festival is organized in 2009 by Millenium Communications.

Art.4.  ADOR is an UAPR project, organized by Millenium Communications, in collaboration with IAA Romania (International Advertising Association).

Art.5.  The 8^th edition of ADOR Festival will take place on the 9^th and the 10^th of September, in Bucharest.

Chapter II.  Eligibility

Art.6.  All entries must have been displayed for the first time between 1^st of May 2007 and 1^st of May 2009.

Art.7.  Entries must not have been entered in ADOR competition in previous years.

Art.8.   All entries must be conceived by a Romanian agency – the one that registers them in the competition.

Art.9.   All entries must have been made within the context of a normal paying contract with a client, except in the Social Services, Public Awareness Messages sections where it may not be the case. That client must have paid for all, or the majority of, the media costs.

Art.10.  The festival organizers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.

Art.11. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.

Art.12.  Entries cannot be made without the prior permission of the advertiser/owner of the rights of the advertisement.

Art.13.  The organizers may refuse entries which offend national or religious sentiments or public taste.

Chapter III. Enforcement of the Rules

Art.14.  All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry.

Art.15.  The festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.

Art.16.  In the event of a complaint against any winning or shortlisted entry, the festival organizers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.

Art.17.   The festival organizers will have no hesitation in withdrawing an award in cases where the complaint is upheld.

Chapter IV. Copyright

Art.18.  All entries become the property of the festival and cannot be returned.

Art.19.  ADOR  is entitled to reproduce, copy, record, publish, distribute and broadcast the creative work registered in the competition in order to promote the festival.

Art.20.  Each entrant accepts full responsibility for the quality of entries and discharges the festival organizers from any responsibility in respect of third parties.

Art.21.  ADOR winners have the right to use received awards for promotional purposes, with proper description of the festival or the award.

Chapter V. Judging

Art.22.  The ADOR Jury will be composed by international renowned creative people.

Art.23.  The judging process is divided in two separate phases: online and offline.

Art.24.  The online judging:  in the first phase, all the members of the jury evaluate the works using a computerized online judging system, in order to create a shortlist with the best works of each category, for the final stage of the judging process.

Art.25.  The offline judging: all the members of the jury meet in Bucharest, during the festival, in order to analyze each work of the shortlist and to determine the winners of each category and the winner of the grand-prix.

Art.26.   The jury reserves the right to change the categories selected by the participants, if the category chosen by the agency is incorrect or if there is another more appropriate category.

Chapter VI.  Entry Requirements

Art.27.  Each advertisement constitutes one entry. Advertisements which form a campaign will be entered and paid for as single entries, e.g. 3 ads which form a campaign must be entered and paid for as 3 separate entries, but can be shown consecutively.

Art.28.  One entry can be submitted in one or more suitable categories and sections.

Art.29.  Entries that are not originally in English must be submitted in Romanian and must be accompanied by a written copy translation.

Art.30.  Entries in TV, Print, Radio, Online Advertising Campaigns and Integrated Campaigns categories will be accompanied by the media budget allocated to promote the campaign on the respective environment (for example, for a TV spot will be specified the budget of the TV campaign the spot belongs to).

Art.31.  For each of the categories mentioned above it is set a limit of the budget that separates the “low budget” entries by the “high budget” entries.

Art.32.  The media budget limits are:

- TV Campaign- 100.000 euro net

-  Print Campaign- 20.000 euro net

-  Outdoor Campaign- 30.000 euro net

-  Indoor Campaign- 10.000 euro net

-  Radio Campaign- 20.000 euro net

-  Online Advertising Campaign- 20.000 euro net

-  Integrated Campaign – 200.000 euro net

Art.33.  Entries will compete together in the category and will be judged regardless of the media budget, with equal chances for an award.

Art.34.  For entries in Design, BTL, Special Best categories and Online – sections: Viral and Websites and micro sites there is no need for specifying the media budgets.

Art.35.  Entries in Media, Online and BTL categories consist of a basic description of the project: a presentation board that will be a summary of the entry. It should contain some key visuals and a short synopsis (key points of your explanation) in English.

Art.36.  Entries in Integrated Campaign category must be accompanied by a basic description of the campaign.

Art.37.  Entries in Design and Print – Direct & Collateral categories require also a physical sample of the item that will be displayed at the festival. The organizers must receive this sample by 31^st of July 2009.

Chapter VII. Entry Deadline

Art.38.  All entry forms must be completed online at www.ador.ro, including the payment form, between 1^st of June and 31^st of July 2009.

Art.39.  All materials, documentation and payment must be received in the festival office no later than 31^st of July 2009.

Art.40.  Entries cannot be removed from the festival in any way after 31^st of July 2009. All entries will be processed and considered for the judging process after all the criteria is fulfilled.

Chapter VIII. Awards

Art.41.  There will be 3 prizes for each category: Gold, Silver and Bronze.

Art.42.  Awards in TV, Radio, Print, Online, Media and Integrated Campaigns  categories will receive different scores varying with the size of the media budget.

Art.43.  Awards in Design and BTL categories will receive the same score as the “high budget” in TV, Radio, Print, Online, Media and Integrated Campaigns categories.

Art.44.  Craft awards, in Special Best category, will not count in calculating the score for the “Agency of the Year”.

Art.45.  Each selected work on the short list will be scored to 1 point.

Art.46.  Awards in TV, Radio, Print, Online, Media and Integrated Campaigns categories   will be scored as follows:

- Bronze – low budget – 5 points

- Bronze – high budget – 15 points

- Silver – low budget – 10 points

- Silver – high budget – 30 points

- Gold – low budget – 15 points

- Gold – high budget – 45 points

Art.47. Awards in Design and BTL categories will be scored as follows:

- Bronze – 15 points

- Silver – 30 points

- Gold – 45 points

Art.48.  The grand-prix of the ADOR Festival is the “Agency of the Year” award that goes to the agency with the highest score in the competition.

Art.49.  In calculating the final score, it will count all the awards the agency obtained at all the categories of the competition, except for the Special Awards Best.

Art.50.  In calculating the final score, it will be included maximum 10 points from those obtained by an agency for the shortlisted entries.

Chapter  IX. Fees

Art.51.  Each participant should pay an entry fee for every work submitted in the competition.

Art.52.  There are two rounds for entering the competition:

Submitted until 1^st of July 2009

- Print, Radio, Online, Design, BTL categories – Euro 75 + VAT

- TV – Euro 100 + VAT

- Integrated Campaign – Euro 150 + VAT

- Special Best, Media – Euro 50 + VAT

Submitted after 1^st of July 2009

- Print, Radio, Online, Design, BTL categories – Euro 100 + VAT

- TV – Euro 150 + VAT

-  Integrated Campaign – Euro 200 +VAT

-  Special Best, Media – Euro 75 +VAT

Notice All entrants will strictly observe the entry rules. Completion of the entry form will imply full acceptance by each entrant of the festival rules.

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