Structura competitie ADOR 2009

Festivalul va fi structurat pe medii de comunicare  si categoriile vor fi organizate astfel incat sa accentueze fragmentarea media si dezvoltarea noilor medii.

Categoriile ADOR vor cuprinde pe langa mediile clasice: TV, Print, Radio si sectiuni dedicate unor medii de comunicare precum Online sau BTL, utilizarea Media sau Design.

De asemenea, categoriile nu vor fi declinate pe sectiuni de produse si servicii, ci vor fi structurate in functie de fragmentarea mediului respectiv.

Din motive de terminologie si de comunicare cu membrii juriului, structura festivalului este disponibila in limba engleza.

ADOR 2009 Categories and Sections

I. TV

1. 1. TV Spot
2. 2. TV Campaign

II. Radio

1. 1. Radio Spot
2. 2. Radio Campaign

III. Print

1. 1. Magazine & Newspaper
2. 2. Outdoor & Indoor
3. 3. Direct & Collateral
4. 4. Print Campaign

IV. Online

1. 1. Viral
   (Viral videos, viral e-mails and other ads that encourage viewers to pass along an advertising message)
2. 2. Websites and micro sites
   (Websites created for a company, a brand or a product, including micro sites and promotional sites)
3. 3. Online Advertising Campaigns
   (Banners, rich media, pop ups and pop under, skyscrapers, flash animated, search engine advertising)

V. Media

1. 1. Use of Television
2. 2. Use of Print
3. 3. Use of Outdoor/ Transit/ Ambient Media
   (Outdoor & ambient media, non-traditional media, including never used before media, stunts & live advertising)
4. 4. Use of Radio
5. 5. Use of Internet

VI. Integrated Campaign
(Integrated Campaigns using at least three or more different media)

VII. Design

1. 1. Corporate identity
   (Logos and trademarks)
2. 2. Magazines and Newspapers/ Books/ Corporate publishing
   (Flyers, invitations, postcards, calendars etc.)
3. 3. Packaging design
4. 4. Environmental design
   (Retail environments, concept stores, show rooms, museums, galleries & exhibits, event
   stands, trade shows, presentations or demonstrations, including all aspects of brand inspired interiors)

VIII. BTL

1. 1. Special Events
   (Consumer events, corporate events, new product launch & re-launch event)
2. 2. Field Marketing Event
   (Sampling, demonstrations, merchandising activity, experiential marketing. non standard event marketing, field marketing)
3. 3. Loyalty/Continuity schemes
   (Direct campaign/communication that seeks to establish or maintain a long-term consumer relationship and best elicits customer loyalty by encouraging or rewarding usage of the product/service)
4. 4. Sponsorship or partnership campaigns
   (Campaign that utilized a sponsorship or tie-in partner)

IX. Special Best (craft)

1. 1. Best use of Illustration (Print)
2. 2. Best use of Photography (Print)
3. 3. Best use of Music & Sound Design (TV & Radio)
4. 4. Best Production (TV)
5. 5. Best Image & Direction (TV)
6. 6. Best use of Art Direction
7. 7. Best use of Copywriting

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