Arhiva pentru Septembrie, 2009

30 Septembrie 2009 | 8:15 PM | de admin

“Tu in ce agentie mergi?”

…asa a inceput discutia dintre cateva trofee ADOR – care au pornit astazi catre noii lor posesori: castigatorii editiei ce abia s-a incheiat.

Povestea primelor trofee: “Noi mergem la Next! Au sediul pe o strada frumoasa, un acvariu mare-mare chiar la intrare si, in plus, ne-au facut loc pe pervazul din conference! :)” Acolo s-au cunoscut cu Liviu David, care s-a bucurat, la randul sau sa le vada:

dscf4650

dscf4649

Si le-a asezat la loc de cinste:

trofee-2

“Locul nostru este la etajul 4. In cladirea de pe Barbu Iscovescu. Da, cea cu terasa aceea draguta, numai buna de primit invitati. Exact, adica la Tempo.” Si asa au plecat si urmatoarele trofee. Le-au primit Predu si baietii lui, cu drag:

dscf4657

dscf4659

Iata si terasa, pe care am stat de vroba, la mai multe tigari (ale lui, nu ale noastre:) ), cu Predu:

dscf4661

(se pare ca lui Teo si i-a placut tare mult acolo ;) )

“Noi mergem in Dorobanti! Ne asteapta baietii de la Propaganda. Cred ca o sa ne plimbe mult prin firma! Ne place la ei! E multa-multa veselie!” au spus intr-o voce si ultimele trofee pe ziua de astazi. Acolo le-a intampinat Corina:

dscf4671

Apoi le-au auzit baietii si au urcat sa vada ce se intampla:

dscf4684

dscf4687

S-a dovedit ca trofeele ADOR sunt numai bune de antrenament!

—> Va urma… :)

2 Comentarii

Twitter Updates

20 Septembrie 2009 | 6:18 PM | de admin

Lucrari castigatoare la ADOR 2009

TV

Spot TV

Argint

Anti Dinamo/Arsenoaiei & Matasel

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Argint

Busineesh_Taxi Driver/Next Advertising

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Bronz

Headless/Publicis Romania

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Bronz

Feedback is Fifty/Next Advertising

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Bronz

Cliopolitan/Publicis Romania

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Campanii TV

Aur

Accidents can happen to anyone!/Arsenoaiei & Matasel

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Aur

Si eu pot fi politician!/Academia Catavencu

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Bronz

A drop of style in your life/Papaya Advertising

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Radio

Spot Radio

Aur

Excuses/Graffiti BBDO

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Argint

Urban Noise – Irina Nistor/Graffiti BBDO

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Campanii Radio

Argint

Designed to last/NEXT Advertising

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Bronz
The Effects of TV/Sorin Psatta

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Print

Magazine&Newspaper Print

Aur

Suicide/Mercury 360

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Argint

MUNCH/Graffiti BBDO

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Bronz

Pullover/Publicis Romania

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Bronz

Neighbours/Publicis Romania

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Direct&Collateral

Aur

Thermo mug/Next Advertising

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Bronz

Bangalore Financial/Scala JWT Publicitate

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Outdoor&Indoor

Aur

Headache 3/Graffiti BBDO

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Argint

Bomb/Saatchi & Saatchi Romania

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Bronz

Cigarette/Saatchi & Saatchi Romania

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Bronz

Suicide/Mercury 360

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Campanii Print

Aur

Put the Urban in Culture/Graffiti BBDO

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Argint

Unsewed Stains/Saatchi & Saatchi Romania

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Argint

Soundproof City/Saatchi & Saatchi Romania

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Bronz

Bug’s Death/DRAFTFCB Bucharest

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Online

Online Advertising Campaigns

Aur

Vreau in clasa a noua/iLeo

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Bronz

Leapsa cu Fiat 500/iLeo

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Virals

Aur

Girls Night Out/Saatchi & Saatchi Romania

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Bronz

The Office Project/MB Dragan

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Websites&Microsites

Aur

Mixes/iLeo

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Argint

The Office Project/MB Dragan

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Bronz

Urban Arena/Graffiti BBDO

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Bronz

Prietenii stiu de ce/iLeo

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Campanii Integrate

Aur

Accidents can happen to anyone/Arsenoaiei & Matasel

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Argint

hack-this-site.com and you’re hired/Publicis Romania

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Argint

Magnatul/OMD

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Bronz

After Work Refreshment/Tempo Advertising

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Bronz

Urban Rudeness/Propaganda

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Bronz

10 Years Anniversary – Great people/Propaganda

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Bronz

Hiring the Illustrator/Graffiti BBDO

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Design

Corporate Identity

Bronz

Urban Fest 2008 – Aglomerari Extreme/Graffiti BBDO

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Magazines and Newspapers/ Books/ Corporate Publishing

Bronz

PixelArts magazine/Eye Product

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Media

Use of Internet

Aur

Leapsa cu FIAT 500/iLeo

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Aur

Vreau in clasa a noua/iLeo

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Bronz

The Office Project/MB Dragan

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Use Of Outdoor/ Transit/ Ambient Media

Argint

Aches/Graffiti BBDO

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Argint

Winterfresh fusion Subway/Graffiti BBDO

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Use of Print

Bronz

Afla ca esti bine!/Starcom MediaVest Group

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Use of Television

Aur

Accidents can happen to anyone!/Arsenoaiei & Matasel

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BTL

Field Marketing Event

Argint

Pants Down/Tempo Advertising

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Loyalty/ Continuity Schemes

Argint

Urban Arena/Graffiti BBDO

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Special Events

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The Rumpled Leaflet/DDB Bucharest

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Special Best

Best Use of Illustration (Print)

Aur

Bomb/Saatchi & Saatchi Romania

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Argint

Lady Moth, Lady Mosquito, Lady Cockroach/DRAFTFCB Bucharest

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Bronz

Cigarette/Saatchi & Saatchi Romania

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Best Image and Direction

Aur

The Effects of TV_Metrou/Sorin Psatta

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Bronz

The Kid/Tempo Advertising

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Best Production (TV)

Aur

Choices/Saatchi & Saatchi Romania

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Best Use of Music&Sound Design

Argint

Collection Money 1, Collection Money 2, Collection Money 3/Graffiti BBDO

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Best Art Direction

Argint

Bomb/Saatchi & Saatchi Romania

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Argint

MUNCH, PICASSO si VAN GOGH/Graffiti BBDO

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Bronz

Cigarette/Saatchi & Saatchi Romania

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Best Use of Copywriting

Argint

Urban Rudeness Campaign/Propaganda

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Bronz

10 Years Anniversary_Great people_Hagi/Propaganda

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Fara comentarii

14 Septembrie 2009 | 4:50 PM | de admin

ADOR 2009 in imagini

Fara comentarii

10 Septembrie 2009 | 10:39 PM | de admin

Castigatorii ADOR 2009

Seara trecuta, in cadrul Galei de Premiere, au fost anuntati finalistii si castigatorii festivalului ADOR 2009.

Au fost acordate 17 trofee de aur, 31 de argint si 27 de bronz.

Lista castigatorilorcelei de-a opta editii ADOR:

Categorie: TV

Sectiune: SPOT TV

Gold

Silver

Bronze

No Winner

Lucrare: Anti Dinamo
Brand: ProSport
Agentie: Arsenoaiei & Matasel

Lucrare: Busineesh_Taxi Driver
Brand: The Money Channel
Agentie: NEXT Advertising

Lucrare: Headless
Brand: Gusto
Agentie: Publicis Romania

Lucrare: Feedback is Fifty
Brand: The Money Channel
Agentie: NEXT Advertising

Lucrare: Cliopolitan
Brand: Renault Clio
Agentie: Publicis Romania

Sectiune: Campanii TV

Gold

Silver

Bronze

Lucrare: Accidents can happen to anyone!
BRAND: ROAD SAFETY
Agentie: Arsenoaiei & Matasel

Lucrare: Si eu pot fi politician!
Brand: Academia Catavencu
Agentie: Academia Catavencu

no winner

Lucrare: A drop of style in your life
Brand: Cava D’Oro
Agentie: Papaya Advertising

Categorie: Radio

Sectiune: Radio Spot

Gold	Silver	Bronze
Lucrare: Excuses Brand: React Agentie: Graffiti BBDO	Lucrare: Urban Noise – Irina Nistor Brand: Mountain Dew Agentie: Graffiti BBDO	no winner

Sectiune: Radio Campaigns

Gold	Silver	Bronze
no winner	Lucare: Designed to last Brand: QFort Agentie: NEXT Advertising	Lucrare: The Effects of TV Brand: CNA Inscrisa de: Sorin Psatta

Categorie: Print

Sectiune: Magazine&Newspaper Print

Gold

Silver

Bronze

Lucrare: Suicide
Brand: Help-Line anti-fumat
Agentie: Mercury 360

Lucrare: MUNCH
Brand: Mountain Dew
Agentie: Graffiti BBDO

Lucrare: Pullover
Brand: Berretta Heating Systems
Agntie: Publicis Romania

Lucrare: Neighbours
Brand: Nissan Tiida
Agentie: Publicis Romania

Sectiune: Direct&Collateral

Gold	Silver	Bronze
Lucrare: Thermo Mug Brand: Greenpeace Ronmania Agentie: NEXT Advertising	no winner	Lucrare: Bangalore Financial Brand: Vodafone Business Agentie: Scala JWT Publicitate

Sectiune: Outdoor&Indoor

Gold

Silver

Bronze

Lucrare: Headache 3
Brand: Aspirin
Agentie: Graffiti BBDO

Lucrare: Bomb
Brand: Public Awareness Message on Deforestation
Agentie: Saatchi & Saatchi Romania

Lucrare: Cigarette
Brand: Antismoking campaign
Agentie: Saatchi & Saatchi Romania

Lucrare: Suicide
Brand: Help-line anti-fumat
Agentie: Mercury 360

Sectiune: Print Campaigns

Gold

Silver

Bronze

Lucrare: Put the Urban in Culture
Brand: Mountain Dew
Agentie: Graffiti BBDO

Lucrare: Unsewed Stains
Brand: Ariel
Agentie: Saatchi & Saatchi Romania

Lucrare: Soundproof City
Brand: Sony Ericsson Walkman
Agentie: Saatchi & Saatchi Romania

Lucare: Bug’s Death
Brand: Raid
Agentie: DRAFTFCB Bucharest

Categorie: Online

Sectiune: Online Advertising Campaigns

Gold	Silver	Bronze
Lucrare: Vreau in clasa a noua Brand: World Vision Agentie: iLeo	no winner	Lucrare: Leapsa cu Fiat 500 Brand: Fiat Agentie: iLeo

Sectiune: Virals

Gold	Silver	Bronze
Lucrare: Girls Night Out Brand: 121.ro Agentie: Saatchi & Saatchi Romania	no winner	Lucrare: The Office Project Brand: MB Dragan Agentie: MB Dragan

Sectiune: Websites&Microsites

Gold

Silver

Bronze

Lucrare: Mixes
Brand: Instant coffeev
Agentie: iLeo

Lucrare: The Office Project
Brand: MB Dragan
Agentie: MB Dragan

Lucrare: Urban Arena
Brand: Snickers
Agentie: Graffiti BBDO

Lucrare: Prietenii stiu de ce
Brand: Bergenbier
Agentie: iLeo

Categorie: Integrated Campaign

Gold

Silver

Bronze

Lucrare: Accidents can happen to anyone
Brand: Road Safety
Agentie: Arsenoaiei & Matasel

Lucrare: hack-this-site.com and you’re hired
Brand: BitDefender
Agentie: Publicis Romania

Lucrare: Magnatul
Brand: Guaranteed loan for entrepreneurs
Agentie: OMD

Lucrare: After Work Refreshment
Brand: Skol beer
Agentie: Tempo Advertising

Lucrare: Urban Rudeness
Brand: Radio Guerrilla
Agentie: Propaganda

Lucrare: 10 Years Anniversary – Great people
Brand: BRD
Agentie: Propaganda

Lucrare: Hiring the Illustrator
Brand: Graffiti BBDO
Agentie: Graffiti BBDO

Categorie: Design

Sectiune: Corporate Identity

Gold	Silver	Bronze
no winner	no winner	Lucrare: Urban Fest 2008 – Aglomerari Extreme Brand: Mountain Dew Agentie: Graffiti BBDO

Sectiune: Environmental Design

Gold	Silver	Bronze
no winner	no winner	no winner

Sectiune: Magazines and Newspapers/ Books/ Corporate Publishing

Gold	Silver	Bronze
no winner	no winner	Lucrare: PixelArts magazine Brand: PixelArts magazine Agentie: Eye Product

Categorie: Media

Sectiune: Use of Internet

Gold

Silver

Bronze

Lucrare: Leapsa cu FIAT 500
Brand: FIAT
Agentie: iLeo

Lucrare: Vreau in clasa a noua
Brand: “I Want In High School” campaign
Agentie: iLeo

no winner

Lucrare: The Office Project
Brand: MB Dragan
Agentie: MB Dragan

Sectiune: Use Of Outdoor/ Transit/ Ambient Media

Gold

Silver

Bronze

no winner

Lucrare: Aches
Brand: Aspirin
Agentie: Graffiti BBDO

Lucrare: Winterfresh fusion Subway
Brand: Winterfresh Fusion
Agentie: Graffiti BBDO

no winner

Sectiune: Use of Print

Gold	Silver	Bronze
no winner	no winner	Lucrare: Afla ca esti bine! Brand: Breast cancer Crusade Agentie: Starcom MediaVest Group

Sectiune: Use of Television

Gold	Silver	Bronze
Lucrare: Accidents can happen to anyone! Brand: Road Safety Agentie: Arsenoaiei & Matasel	no winner	no winner

Categorie: BTL

Sectiune: Field Marketing Event

Gold	Silver	Bronze
no winner	Lucrare: Pants Down Brand: Tiffosi Jeans Agentie: Tempo Advertising	no winner

Sectiune: Loyalty/ Continuity Schemes

Gold	Silver	Bronze
no winner	Lucrare: Urban Arena Brand: Snickers Agntie: Graffiti BBDO	no winner

Sectiune: Special Events

Gold	Silver	Bronze
no winner	Lucrare: The Rumpled Leaflet Brand: SOS Children Villages Agentie: DDB Bucharest	no winner

Categorie: Special Best

Sectiune: Best Use of Illustration (Print)

Gold	Silver	Bronze
Lucrare: Bomb Public Awareness Message on Deforestation Agentia: Saatchi & Saatchi Romania	Lucrarile: Lady Moth, Lady Mosquito, Lady Cockroach Brand: Raid Agentie: DRAFTFCB Bucharest	Lucrare: Cigarette Antismoking campaign Agentie: Saatchi & Saatchi Romania

Sectiune: Best Image and Direction

Gold	Silver	Bronze
Lucrare: The Effects of TV_Metrou Brand: CNA Agentia: Sorin Psatta	no winner	Lucrare: The Kid Brand: Money Transfer Agentia: Tempo Advertising

Sectiune:Best Production (TV)

Gold	Silver	Bronze
Lucrare: Choices Fundraising Campaign for Children Agentie: Saatchi & Saatchi Romania	no winner	no winner

Sectiune: Best Use of Music&Sound Design

Gold	Silver	Bronze
no winner	Lucrarile: Collection Money 1, Collection Money 2, Collection Money 3 Brand: Magic FM Agentie: Graffiti BBDO	no winner

Sectiune: Best Art Direction

Gold

Silver

Bronze

no winner

Lucrare: Bomb
Public Awareness Message on Deforestation
Agentie: Saatchi & Saatchi Romania

Lucrarile: MUNCH, PICASSO si VAN GOGH
Brand: Mountain Dew
Agentie: Graffiti BBDO

Lucrare: Cigarette
Antismoking campaign
Agentie: Saatchi & Saatchi Romania

Sectiune: Best Use of Copywriting

Gold	Silver	Bronze
no winner	Lucrare: Urban Rudeness Campaign Brand: Radio Guerrilla Agentie: Propaganda	Lucrare: 10 Years Anniversary_Great people_Hagi Brand: BRD Agentia: Propaganda

Agentia Anului: Graffiti BBDO

Fara comentarii

10 Septembrie 2009 | 3:04 PM | de admin

Interviu cu aroma de cafea

Joi, 10 septembrie, ora 11. In asteptarea Galei de Premiere ADOR 2009, am invitat reprezentanti ai presei la o discutie cu membrii juriului intr-un cadru relaxat, cu un parfum imbietor de cafea- Cafe Lente din Bucuresti.

lente1

5 jurnalisti au stat fata in fata cu presedintele juriului, Franco Moretti (presedinte ADC*Europe), Samuel Akesson (Senior Creative, Fallon London), Erkko Mannila (Executive Creative Director, TBWA / PHS Helsinki)), Igor Lutz (President & Chief Creative Officer, BBDO Moscova) si David Fischer (Creative Director Scholz & Friends Berlin).

Intr-un maraton de la o masa la alta, de la un membru al juriului la altul, jurnalistii prezenti au discutat cu fiecare in parte, au schimbat impresii despre festival, dar si despre publicitatea romaneasca in general. S-au dat interviuri, s-au facut scurte sedinte foto, s-a baut cafea si, in final, s-a facut schimb de carti de vizita.

Nu rata Gala de Premiere din acesta seara, de la Fratelii Social Club, pentru a vedea cine va castiga cele mai multe trofee si cine va sarbatori la After Party titlul de Agentia Anului!

Ne-am vazut la Cafe Lente cu: 2009_09100181

Cristina Rosca, Ziarul Financiar

Gabriela Dita , Mediafax

Camelia Moga, HotNews

Larisa Ghitulescu, Money Express

Carmen Andronache, paginademedia.ro

2009_091001822 2009_09100186

www.lente.ro

Fara comentarii

10 Septembrie 2009 | 10:26 AM | de admin

Ne vedem la Gala!

In aceasta seara, in Fratelli Social Club, dupa orele 20:00, aflam care sunt castigatorii celei de-a 8a editii a festivalului ADOR si ramanem la un after-party sa ne bucuram de reusita!

Adresa: Strada Glodeni, nr 1-3, in zona Lacului Tei

Afli mai multe detalii daca trimiti un e-mail pe adresa: contact@ador.ro.

Ne vedem acolo! :)

Fara comentarii

9 Septembrie 2009 | 5:51 PM | de admin

ADOR, Ziua 3

Ultima zi a prezentarilor publice ADOR 2009 a adus pe scena festivalului categoriile Media, BTL si Print!

Metode creative de a utiliza internetul, televiziunea, printul, dar si mediul din jur – toate au fost prezentate in cadrul sectiunilor Use ador_0079 of Internet, Use of Televsion, Use of Print si Use of Outdoor/ Transit/ Ambient:

- bannere online postate strategic;
- masini preluate de la blogger la blogger;
- graffiti la metrou;
- rujuri in toalete;
- femei sexy pe terenul de fotbal;
- flyere mototolite si vedete in scaun cu rotile pentru promovarea mesajelor sociale;
- detalii tehnice prezentate ca activitati de loisir.

Gandirea Below The Line a fost in lumina reflectoarelor prin categoria special rezervata. Pe scena festivalului am vazut:

- prezentari cu pantaloni vaduviti de curea;
- triburi de bikeri, rolleri si skateri in lupta pentru castigarea Bucurestiului;
- scufite rosii si cenusarese in postura de cantarete;
- premii Oscar pentru cei mai buni angajati;
- show-uri celebre de televiziune, festivaluri de film si intreceri urbane.

Cele 3 zile de prezentari ADOR 2009 s-au incheiat cu lucrarile inscrise la categoria Print, cu sectiunile Magazine & Newspaper Print, Direct & Collateral, Outdoor & Indoor si Print Campaigns. Am avut in final:

- creatie aplicata pe cani termice;
- ziare despre afaceri cu tuica si mamaliga;
- atlase cu tipologii ale publicitarilor.

Agentiile si-au prezentat lucrarile in zilele de prezentari, juriul a urmarit, a analizat, a comentat si a notat!

Cine va lua cele mai multe trofee Gold, Silver si Bronze? Cine va castiga marele premiu, Agentia Anului? Vino si afla castigatorii la Fratelli Social Club, la Gala de Premiere ADOR 2009, cu incepere de la ora 20:00!

Fara comentarii

8 Septembrie 2009 | 6:42 PM | de admin

ADOR, Ziua 2

Inca o zi de prezentari publice a luat sfarsit!

Astazi a fost randul lucrarilor de design, campaniilor online si campaniilor integrate sa-si reprezinte agentiile in fata juriului ADOR!

Am avut din nou parte de lucrari creative si prezentari interesante:

- figurine facute din mancare pentru promovarea unei masini;
- demonstratie de lupte pe scena intre bodyguarzi;
- cataloage, reviste, ambalaje;

Lucrarile inscrise la categoria campaniilor online au adus in competitie:

- baieti cu muschi si telefoane mobile;
- mesaje sociale promovate pe bloguri;
- virale animate sau cu parfum de showbiz autohton;
- metode de recrutare de personal, inclusiv hackeri;
- idei despre cum poti face un mix bun.

Ultima categorie a zilei – campanii integrate – a prezentat pe scena Salii Amfiteatru a TNB personaje binecunoscute de publicul roman si poate, de acum inainte, si de juriul ADOR:

- Hagi, Nastase si Nadia;
- Filip, prieten cu Martin si Gustav;
- Marlanul de Dorobanti si Pitipoanca de companie;
- Alinuta – vedeta bancurilor cu umor negru.

Nu rata ultima zi a prezentarilor publice ADOR 2009, miercuri, 9 septembrie, Sala Amfiteatru a Teatrului National!

ZIUA 3 – Miercuri, 9 septembrie

10.00 – 11.00 – Prezentari Media
11.00 – 11.30 – pauza
11.30 – 13.00 – Prezentari BTL
13.00 – 14.00 – pauza de pranz
14.00 – 14.30 – Prezentare “15 years of Golden Drum” – Ales Pavlin, International Relations Director
14.30 – 16.00 – Prezentare Print
16.00 – 16.30 – pauza
16.30 – 17.30 – Prezentare Print
17.30 – 18.00 – pauza
18.00 – 19.00 – Prezentari Campanii Print

Fara comentarii

7 Septembrie 2009 | 9:22 PM | de admin

ADOR, Ziua 1

S-a incheiat prima zi a prezentarilor publice!

Pe scena Salii Amfiteatru a TNB am avut:

- De la campanii comerciale la campanii cu un puternic mesaj social;
- De la amintiri cu Irina Margareta Nistor la muzica anilor ‘80;
- De la slideuri cu Family Guy si Southpark pana la imagini din Star Trek si scene cu David si Golliat;
- De la caractere animate pana la spoturi cu emblemele Hagi, Nastase si Nadia Comaneci;

Radio Spot & Campaign, Special Best, TV Spot & Campaign – toate au putut fi vazute si analizate in prima zi a ADOR 2009.

“Confessions of a Serial Killer” a incheiat prima zi de prezentari, cu Christian Luerzer in rol principal. Care sunt motivele care pot provoca unei lucrari inscrise intr-un festival de publicitate sudden death – o lista de 22 de lucruri de evitat de catre orice agentie care vrea sa castige trofee in competitii internationale: mult text, imagine saraca, necorelarea strategiei cu brandul si cu valorile lui, lipsa de inedit in creatie sunt doar cateva aspecte pe care un publicitar ar trebui sa le ocoleasca in realizarea unei lucrari de succes.

Daca vii maine la TNB vei vedea celelalte categorii si vei asista la alte prezentari inedite ale lucrarilor inscrise in competitie!

ador1

ZIUA 2 – Marti, 8 septembrie 2009

10.00 – 11.00 – Prezentari Design

11.00 – 11.30 – pauza

11.30 – 14.00 – Prezentari Online

14.00 – 15.00 – pauza de pranz

15.00 – 16.00 – Prezentari Campanii Integrate

16.00 – 16.15 – pauza

16.15 – 17.15 – Prezentari Campanii Integrate

17.15 – 17.30 – pauza

17.30 – 19.00 – Prezentari Campanii Integrate

Fara comentarii

5 Septembrie 2009 | 7:29 PM | de admin

Program ADOR 2009

ZIUA 1 – Luni, 7 septembrie 2009

10.30 – 11.30 – Prezentari Radio

Spoturi Radio
Campanii Radio

11.30 – 12.00 - pauza

12.00 – 13.30 – Prezentari Special Best

Best Use of Illustration (Print)
Best Use of Photography (Print)

13.30 – 14.30 - pauza de pranz

14.30 – 16.00 – Prezentari Special Best

Best Image & Direction (TV)
Best Production (TV)
Best Use of Music & Sound Design (TV & Radio)
Best Use of Art Direction
Best Use of Copywriting

16.00 – 16.30 - pauza

16.30 – 18.30 – Prezentari TV

Spot TV
Campanii TV

18.30 – 19.00 – pauza

19.00 – 20.00 – Christian Luerzer – “Confessions of a Serial Killer”

ZIUA 2 – Marti, 8 septembrie 2009

10.00 – 11.00 – Prezentari Design

Corporate Identity
Environmental Design
Magazines and Newspapers/ Books/ Corporate Publishing
Packaging Design

11.00 – 11.30 - pauza

11.30 – 14.00 – Prezentari Online

Online Advertising Campaigns
Virals
Websites & Microsites

14.00 – 15.00 - pauza de pranz

15.00 – 16.00 – Prezentari Campanii Integrate

Campanii Integrate 1

16.00 – 16.15 - pauza

16.15 – 17.15 – Prezentari Campanii Integrate

Campanii Integrate 2

17.15 – 17.30 – pauza

17.30 – 19.00 – Prezentari Campanii Integrate

Campanii Integrate 3

ZIUA 3 – Miercuri, 9 septembrie

10.00 – 11.00 – Prezentari Media

Use of Internet
Use of Outdoor / Transit / Ambient Media
Use of Print
Use of Television

11.00 – 11.30 – pauza

11.30 – 13.00 – Prezentari BTL

Field Marketing Event
Loyalty/Continuity Schemes
Special Events
Sponsorship or Partnership Campaigns

13.00 – 14.00 - pauza de pranz

14.00 – 14.30 – Prezentare “15 years of Golden Drum” – Ales Pavlin, International Relations Director

14.30 – 16.00 – Prezentare Print

Magazine & Newspaper Print
Direct & Collateral

16.00 – 16.30 - pauza

16.30 – 17.30 – Prezentare Print

Outdoor & Indoor

17.30 – 18.00 – pauza

18.00 – 19.00 – Prezentari Campanii Print

ZIUA 4 – Joi, 10 septembrie

20.00 – Gala de Premiere

22.00 – After Party

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